TVekstra · 2021–2026
Adekstra / TVekstra
Problem
TV advertising lagged behind digital without household-level targeting, measurement and dynamic delivery; broadcaster inventory couldn't be made addressable.
Solution
TVekstra's addressable TV advertising platform: HbbTV applications, TV Analytics, automatic content recognition (ACR), Dynamic Ad Substitution and targeting technologies.
Results
- Türkiye's pioneering addressable TV advertising platform
- HbbTV + ACR + dynamic ad substitution in production
- Campaigns on the platform won Mixx 2024, MMA Smarties EMEA 2023 and MarTech 2024 awards
TVekstra is Türkiye’s pioneer in addressable TV advertising, and we build the technology layer behind the operation. Applications running on the HbbTV standard, dynamic ad substitution intervening in the broadcast stream in real time, and household-level targeting form the platform’s core.
On the measurement side, modules like TV Analytics, automatic content recognition (ACR), digital rating forecasts and TV Brand Effect bring digital-grade precision to the television screen.
Campaigns running on the platform have won Silver at Mixx Awards Türkiye 2024 (Odeabank Connected TV), Silver at MMA Smarties EMEA 2023 (NAYS) and a MarTech Award 2024 (Türkiye İş Bankası Connected TV integration).
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